Text saying "say cheese social" in magenta color on a black background.

meet say cheese social.

Great brands deserve great marketing - that's where we come in.

We’re a full-service marketing agency based in Adelaide, blending strategy, creativity, and content that connects to help brands grow, engage their audience, and drive meaningful results.

Founded by Charlotte Kleut, Say Cheese Social started with a passion for creativity, storytelling, and helping businesses grow. Today, we're a team of marketers and creatives delivering strategic marketing, content, and campaigns for brands across Adelaide and beyond.

From social media and content creation to paid advertising, email marketing, and brand partnerships, we help businesses build stronger brands and connect with the right audience.

We're not about cookie-cutter marketing. We take the time to understand your business, become an extension of your team, and create strategies tailored to your goals.

Whether you need ongoing marketing support or help bringing your next big idea to life, we're here to make it happen.

Because great marketing isn't just about being seen, it's about being remembered.

A woman with shoulder-length dark hair sitting on a white textured sofa with a blue pillow, wearing a yellow and white striped shirt, blue jeans, and colorful sneakers, smiling at the camera. Behind her is a large painting of three people sitting, one of whom is wearing a pink hat, on a wall. To her right on the floor is a pink dog-shaped sculpture.

services.

Strategic marketing, content, and creative services designed to help ambitious brands grow, engage their audience, and stand out in a crowded market.

  • Every great brand starts with a clear plan. Whether you're launching something new, refining your positioning or looking for a fresh perspective, our strategy sessions are designed to bring clarity and direction to your marketing. We help you define your goals, uncover opportunities and create actionable plans that support sustainable growth.

  • Social media should be working for your business, not sitting on your to-do list. We manage everything from content planning and copywriting to publishing, community engagement and reporting, creating strategic content that builds brand awareness, strengthens customer relationships and drives results.

  • Compelling content starts with strong visuals. From professional photography to short-form video and brand storytelling, we create content that captures attention and showcases your business at its best. Every shoot is designed with both your brand and marketing objectives in mind.

  • Great content doesn't happen by accident. We develop creative concepts, campaign ideas and content direction that bring your brand to life. From mood boards and shot lists to campaign execution, we ensure every creative decision is intentional, cohesive and aligned with your goals.

  • Your brand is more than just a logo — it's how people remember you. We create thoughtful brand identities and design assets that communicate your values, elevate your presence and help your business stand out in a crowded market.

  • Reach the right people at the right time. We develop and manage targeted advertising campaigns across Meta and other digital platforms to increase visibility, generate leads and support your business objectives. Every campaign is backed by strategy, optimisation and performance insights.

  • Stay connected with your audience beyond social media. From campaign planning and copywriting to design and automation, we create email marketing that nurtures relationships, drives conversions and keeps your brand top of mind.

  • The details matter. Whether it's preparing products for a campaign shoot, styling a venue or creating a cohesive visual aesthetic, we thoughtfully curate every element to ensure your content looks polished, professional and on-brand.

  • We connect brands with the right people, audiences and opportunities. From influencer campaigns and creator partnerships to strategic brand collaborations, we develop and manage partnerships that build awareness, drive engagement and create genuine brand affinity. Every collaboration is carefully considered to ensure it's the right fit for your brand and delivers measurable impact.

projects.

  • A close-up of a woman with smooth skin holding a white bottle of serums labeled 'angel gray' near her face. She is smiling softly, with a dropper applying serum to her cheek.

    Mabel Gray

    We partnered with Adelaide skincare brand Mabel Gray to produce a versatile library of lifestyle and eCommerce photo and video content. Created in our Parkside studio, the assets were designed for use across social media, the website, EDMs and digital marketing.

  • Two women lying on a bed, smiling and hugging each other. One woman has short curly hair and the other has long wavy hair. They are in a bedroom with a neutral-colored wall, a lamp, and clothing hanging in the background.

    Pure Glow

    We partnered with Pure Glow to create lifestyle and eCommerce photo and video content for their social media, website and digital marketing. We also produced campaign assets to support the launch of their Mother's Day collaboration and celebrate their expansion into Liquorland stores nationwide.

  • A dropper with a black top is held above a small amber bottle labeled "Medik8 C-Tetra Luxe Lipid Vitamin C Enhanced Radiance Serum." The background has beige tiled walls, and the setting appears to be a bathroom or skincare area.

    A Touch of Beauty

    We partnered with A Touch of Beauty to create premium photo and video content that captures the salon experience and showcases their treatments. The content was designed to elevate their brand across social media, their website, and digital marketing while highlighting the luxury and professionalism of the business.

  • A person holding a container of Palmer's Cocoa Butter Body Scrub under running water.

    Palmers

    We partner with Palmer's Australia to produce seasonal campaign photography and video, creating fresh, on-brand content that supports product launches and marketing campaigns across social media, digital advertising and retail.

  • People standing and walking in line outside a building with a sign that reads 'The Palms Opening Weekend Celebration,' with some children and bicycles nearby, under clear skies.

    Riverlea

    We partner with Riverlea to capture photo and video content that showcases the growth of the development and the vibrant community behind it. From construction milestones and resident stories to on-site events and lifestyle activations, we create authentic content that brings the vision of the community to life.

  • Person grating cheese over a pizza on a wooden pizza peel, wearing a black apron and a black short-sleeved shirt.

    Bobbi's

    We partnered with Bobbi's Bar & Restaurant to create premium photo and video content that showcases their food, drinks and dining experience. Designed for social media and digital marketing, the content captures the vibrant atmosphere and elevates the brand across every touchpoint.

  • Close-up of a scoop of ice cream with a graham cracker crust on top, held in a paper food tray. In the background, there are canned peaches, a glass jar with pink salt, a container of crumbled topping, and a large tray of crumbled topping at a food stand or market.

    Jetty Rd Glenelg

    We partner with Jetty Road Glenelg to produce engaging photo and video content that celebrates the precinct, its businesses and community. From major events and activations to editorial content, social media, website, EDMs and outdoor marketing, we create a diverse library of assets that brings one of Adelaide's most iconic destinations to life.

  • Photo booth with a sign that says 'Take Your Own Photos' and people inside making peace signs and smiling.

    Rundle Mall

    We partner with Rundle Mall to produce premium photo and video content for digital and external marketing campaigns. From retail and lifestyle content to major campaigns, including the precinct's 50th birthday celebrations, we manage styling, talent, coordination and creative direction to deliver engaging content that brings Adelaide's premier shopping destination to life.

  • Women in a pink shirt joyfully lying on a pile of Mikasa beach volleyballs at the 2025 Beach Volleyball World Championships in Adelaide, with a large promotional poster behind featuring a female athlete and event details.

    Beach Volleyball World Championships Launch

    We captured photo and video content for the Beach Volleyball World Championships during their Adelaide activation, including the official launch event and on-site tournament coverage. Our work documented the energy of the event, showcasing athletes, audiences and key moments across both social and promotional platforms.

  • A display with a pink circular stand and numerous small bouquets of flowers wrapped in pink paper, arranged in red crates. The stand has a sign that reads "This One's For Mum."

    Festival Tower, Walker Corporation

    We partner with Festival Tower to produce photo and video content that showcases the building, its tenants and community activations. From exclusive tenant events and brand activations to lifestyle content such as run clubs, we create engaging digital assets that highlight the energy and experience of the precinct.

  • A woman walking outdoors wearing sunglasses, a pink headscarf, a pink ruffled blouse, blue denim shorts, pink high heels, and carrying a cream-colored purse with studs.

    Penn Shoes

    We partnered with Penn Shoes on their Autumn/Winter campaign styling, bringing the vision to life through moodboarding, sourcing and on-the-day styling. From pulling together looks to refining the final details on set, we helped shape a cohesive, elevated campaign that showcased the seasonal collection with a fresh, considered feel.

  • Two workers in a food manufacturing facility are handling a large tray of small, cubed, pink and white food products, possibly marshmallows or a similar item, with one worker wearing glasses and a blue hat, and the other with a backwards blue cap, while a large pizza-like object made of the same cubed food is on the table in front of them.

    City of Norwood, Payneham & St Peters

    We partner with the City of Norwood Payneham & St Peters to create a range of print, digital and external marketing assets that support council initiatives and key precincts including Magill Road and The Parade, Norwood. Our work helps bring local campaigns and community messaging to life through engaging, design-led content.

  • A woman standing behind a counter at an art gallery, smiling, surrounded by colorful abstract artwork on the walls, with craft items for sale on the counter.

    Parade Norwood

    We create engaging print, digital and external marketing assets for The Parade, Norwood, capturing the precinct’s vibrant retail, hospitality and community offering. From seasonal campaigns to ongoing promotional content, we help showcase The Parade as one of Adelaide’s most iconic shopping and dining destinations.

clients.

The phrase 'JetYRD GLEFELC' in bold white letters on a black background.
The Walkers logo featuring a stylized white paper boat above the text "Walker" on a black background.
Text graphic reading "higher! commercial" in white font on a black background.
Rundle Mall logo with three white circles and the text 'Rundle Mall' in white letters on a black background.
Logo for City of Holdfast Bay featuring a rising sun, wave, and bold text.
Graph comparing the popularity of different streaming services, with Netflix labeled as the most popular, followed by Prime Video, Disney+, Hulu, and HBO Max.
Dark background with a white logo of a stylized fighter jet with
Black background with white text that reads "Adult Fashion Week" and "All week"
Black background with white text reading "BODD'S" in large, stylized font.
Black background with white text that says "Clean Beauty" and large gray text that says "PURE GLOW".
Logo with a black background, featuring a stylized dragon with red, yellow, and black colors above white text that reads 'The Dragon's Den'.
Text that reads 'a touch of beauty' in white, elegant font on a black background.

meet the team.

A woman smiling with arms crossed, wearing a white t-shirt and blue jeans against a plain gray background.

Charlotte Kleut

A woman with long brown hair, in a gray blazer and white top, standing with her arms crossed against a plain white wall.

Georgia Ousley

A woman with long dark hair wearing a white blouse and jeans stands against a plain white wall.

Charlie Smith

A woman with long dark hair smiling, wearing a yellow sleeveless top and blue jeans, standing against a plain white wall.

Sarah Battistella

A woman with light brown hair styled in a high bun, smiling confidently with arms crossed, dressed in a beige blazer over a white top, against a plain gray background.

Issy DeMarco

what our clients say.

  • "One of the things I've valued most is how seamlessly the Say Cheese Social team integrates with ours. They understand the event (ADL Fashion Week), move quickly on the ground and captures the energy of the festival in a way that feels authentic, engaging and perfectly suited to social."

    — Jess, Adelaide Economic Development Agency

  • "Working with Say Cheese Social has been a wonderful experience. They’re organised, creative and genuinely care about getting the best outcomes. Communication is always excellent, which means we’re consistently on the same page and they’re incredibly receptive to feedback and ideas. They made our Today x TikTok collaboration feel seamless from start to finish and I always know I can trust them to deliver high quality content. I’d happily recommend them to any brand looking for a reliable and collaborative social media team."

    — Elisa, Bobbis

  • "Honestly, working with Charlotte and Say Cheese Social has been one of the best investments I've made for my business. You just get my brand, and every shoot feels so effortless because you've already thought of all the little styling details that make such a big difference. Having beautiful, on-brand content has made it so much easier to show up online consistently, and I've definitely noticed it helping with engagement and sales"

    — Penn Shoes, owner

@say.cheese.social

Today, we’re so excited to share the next chapter of Say Cheese Social.⁠ ⁠ As our agency has grown, so has our vision, and this new look reflects exactly that.⁠ ⁠ We wanted a brand that felt as bold, creative and approachable as the way we work
A client win we’re still pretty excited about.⁠ ⁠ Last month, our client @Bobbis_BarAndRestaurant teamed up with @TikTok_Australia and @TheTodayShow for the nationwide #TODAYTikTokTuesday Meal Deal.⁠ ⁠ The best part? Bobbi’s was one of ju
From concept to execution, we partnered with @PureGlowDrinks to bring a beautiful Mother’s Day campaign to life, celebrating their nationwide launch into @LiquorlandAU. ⁠ Creative Direction: @Say.Cheese.Social⁠ Talent: @Bec_Morse & @gracie

get in touch!